Specialism vs Generalism

Specialism vs
Generalism

THE CREATIVE DEBATE

November 25th 2021

WAA Chosen, Sutton Coldfield

The Creative Debate

As creatives, often you have to be all things to all men, but is there another way? Would specialising in a niche, understanding everything about them and focusing all your efforts improve your business and help you get more clients?

But is there enough in that niche to go around? What if you scare off your existing customers? What if that industry has problems and all your eggs are in one basket? Do you get the same level of creativity?

Phil Marshal has worked with the likes of Mattel Toys, The Royal Mint, Universal Pictures and even Williams F1. Phil will talk of the benefits of working across multiple client industries. David Gilroy’s agency, Conscious has worked with over 400 law firms in the last decade and specialises in the legal industry. David will give us his experience of focusing on a single niche and the pros and cons of doing so.

Our Speakers

The case for generalism

Phil Marshal

Founding Partner and Executive Creative Director.

OAKWOOD

An award-winning strategic and creative thinker With national and global experience, he’s successfully launched and developed some of the world’s biggest brands. As an evangelist and early pioneer of digital, Phil’s approach has always been omni-channel, with each campaign message cutting through to reach the right audience, through the right channel at the right time.

The case for specialism

David Gilroy

Managing Director of Stuff & Things.

conscious

David leads a marketing agency who specialise in helping law firms make more money from their website, he also does some speaking, and feedback so far tells him he’s “OK” 😉 As a serial entrepreneur, and experienced law firm marketing consultant who has worked with over 400 law firms in the last decade, he has extensive experience in the online world and digital marketing.

Our Host

Dan Clifford

Managing Director

WAA Chosen

Dan’s entrepreneurial spirit and ability to connect clients with their markets in innovative ways has seen him play a vital part in transforming dozens of businesses since he joined the agency in 2010. With professional ties to sport, journalism and the building trade, Dan quickly locates the most engaging and commercially valuable part of any brand’s story and oversees a communications strategy to maximise its potential.

Panelists

As part of the event we will have a panel to discuss creative industries and its challenges.

We will also have breakout sessions hosted by our panellists.

Michelle Wright

Gough Bailey Wright and IPA Chair

John
Keane

BBJ&K

Fizz Bingham

RBH

Agenda

Registration, Coffee, Tea, Networking 08:00

Breakfast & Networking 08:30

Opening Remarks by our Host: Dan Clifford 09:15

ATG CEO, Mark Matthews 09:25

The Debate : David Gilroy & Phil Marshall 09:30

Break 10:10

Round Table Discussions, Hosted by Panellists 10:20

Panel Discussion 10:50

Closing Remarks 11:25

Our Venue

WAA Chosen, Wrens Court, 58 Victoria Rd, The Parade, Sutton Coldfield B72 1SY

WAA Chosen have kindly allowed us to use their new creative space which spans four previously separate offices, the space allows them to hold events, broadcasts, training, insight sessions and even issue industry-specific, professional qualifications!

Registration

“Specialism vs Generalism : The Creative Debate”

Location: WAA Chosen, Wrens Court, 58 Victoria Rd, The Parade, Sutton Coldfield B72 1SY

Start: Thu 25/11/2021 08:00

End:  Thu 25/09/2021 11:30

Who is it for: Owners & Leaders at/in, Advertising, Marketing, Artworkers, Illustrators, Design, TV, Video, Radio, Photography, Public Relations.