Technology for Creatives

Improve your creative luck

How to stack the odds in your favour

Spot opportunities in unexpected places; to turn misfortune into good fortune; and how to practise being lucky, every day.

WIth ANdy NAIRN - AUTHOR, GO LUCK YOURSELF

Thurs July 7th 2022

Villa Park, Birmingham

Keynote Speaker

ANDy NAIRN

Andy stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he’s one of the world’s most respected brand strategists and a founder of one of the UK’s most successful creative agencies. Lucky Generals has been shortlisted for Campaign magazine’s Agency of the Year for the last five years in a row and Andy has been named the country’s top strategist for the last 2 in a row. He has also been listed as one of the top five creative people in world advertising, by Business Insider.

In 2021 Andy launched his first book ‘Go Luck Yourself’ which is all about how you can stack the odds in your brands’ favour.  In the book, Andy draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand

“Prepare to get well and truly lucked. Your team/business /client/brand/customers will thank you.”
Caroline Pay – CCO of Headspace

 

“Andy is as insightful and practical as he is punchy and funny.”
Elle McCarthy’s, VP, Brand at Electronic Arts

You’ll be glad to know that his talk doesn’t involve any slides but is fun and interactive, so come prepared for a stimulating and informative session. Who knows, it could be your lucky day!

Go Luck Yourself

Our Promise

We put these events on for the creative community in the Midlands, there will be no sales pitches, just a morning of high quality content and networking with your peers.

This event is only open to  creatives, and previous feedback has told us that the open dialog surrounding the industry without customers being in the room is a real bonus to attending.

Luck is a four-letter-word in business circles.

But the truth is that fortune plays a part in every success story – and every failure. Andy has many examples of how luck helped businesses including:

  • How a hunting trip led to the invention of VELCRO ®.
  • How a little mermaid inspired a famous campaign for Amazon.
  • How a stolen rabbit spurred on Walt Disney.

And more importantly, how you can stack the odds in your brand’s favour.

Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.

He’ll show you how to :

  • Uncover your organisation’s hidden treasures.
  • Spot opportunities in unexpected places. 
  • Turn misfortune into good fortune.
  • And how to practise being lucky, every day. 

Our Venue

VILLA PARK BIRMINGHAM

Celebrating its 125th anniversary this year, Villa Park, home to Aston Villa is one of the UKs best traditional stadiums. A great opportunity to see some of the classic architecture that has been kept as part of the hospitality suite. It also has a huge free carpark and brilliant transport links by road, rail, bus or even flying in!

Coffee & Pastries

What’s a breakfast meeting without a few pastries and it’s a bit early so we’ll make sure there’s plenty of coffee to aid the networking.

Agenda

Registration, Coffee, Pastries, Networking 08:30

Welcome & Opening Remarks 09:00

Andy Nairn 09:10

Break 10:00

Round Table Discussions 10:15

Panel Discussion 10:50

Closing Remarks 11:25

Commercial Break

All royalties from Andy’s book and for the event are going to support Commercial Break.

Commercial Break is a creative social enterprise that specialises in transformation transformation. It has three focuses: 1. Transforming the lives of creatively talented young people from working class backgrounds. 2. Transforming brands’ ability to connect with young people. 3. Transforming the lack of diversity within the industry by ensuring agencies and brands are set up for more diverse talent to thrive in them. Previous clients have included Ubisoft, EE, beats, and ITV.  For more visit: https://www.commercialbreak.org.uk/

Our sponsors

Datto are world leaders in Disaster Recovery & Business Continuity. They ensure uptime with smart solutions to protect your critical data and applications whether they live on local servers, end-user computers, in the cloud or in SaaS applications.

Registration

Improve Your Creative Luck

Location: McGregor’s Suite, Villa Park, Trinity Rd, Birmingham. B6 6HE

Start: Thurs 7th July : 8.30am

Who is it for: Owners / Leaders at Marketing Agencies, Games Devs, TV, Video, Radio, Public Relations Companies and any other creatives