Technology for Creatives


We get it...downtime costs money and causes stress.
Let's look at what we can do about it
all while enjoying a beer and some food.

June 9th 2022

Purecraft Bar & Kitchen

Beer & Backup

Backing up data isn’t the most glamorous of tasks when it comes to IT, but you’ll be the super hero come the day you get back that client pitch that’s deleted half hour before the meeting, or if everything is back up and running a few moments after a Ransomware attack. 

Talking about backup isn’t traditionally fun or exciting either.

So why don’t we do it over a beer and blow some stuff up at the same time?

Our Venue

PURECRAFT Birmingham

Since 2014 Purecraft Bar and Kitchen is a craft beer bar delivering stand out quality beer and food. The event will be hosted in the private cellar bar and tasting room. 


As we’re in Purity’s bar it would be rude not to sample a few beers. There will be tasting stations set up and we’ll be joined by Purecraft’s Head of Beer who will be on hand to answer any questions about the beer making process or about beer in general. We’ll also sample some of their amazing beer tapas!


Arrival & Beers 17:00

Welcome & Data Challenges in Creative World 17:15

Data Destruction & Recovery Demo 17:45

 Dinner, Beers & Networking 18:00

Data Destruction Demo

Win Some SWAG

Ok, the risk of your server room being filled with beer is very low. You’re more likely to have a cyber attack or someone mistakingly deleting all their files, (usually 30 seconds before they need them) but we thought it would be fun to work out how much beer it will take to destroy a small server, so that’s what we’re going to do. We’ll have a little competition on who can guess how much it will take, winner will take home some swag.
We’ll then recover the server as quick as it blows up!

Our sponsors

Datto are world leaders in Disaster Recovery & Business Continuity. They ensure uptime with smart solutions to protect your critical data and applications whether they live on local servers, end-user computers, in the cloud or in SaaS applications.


Beer & Backup 

Location: 30 Waterloo St, Birmingham B2 5TJ

Start: Weds 9th June : 5pm

Who is it for: IT / Operations Managers at Marketing Agencies, Games Devs, TV, Video, Radio, Public Relations Companies.